Often, this leaves a business with needless and/or confusing extras that only seem to get in the way. Other CRM software solutions come with a number of features that the developers assume a majority of businesses will need and use. The FileMaker Pro platform can be modified in several ways: It provides a framework for CRM system management, but comes with the ability to easily modify the platform for individual businesses. The program itself is meant to be customized according to each business’s unique needs. FileMaker Pro software is based on the customer relationship management (CRM) business model, which simply means that it is a type of business automation and synchronization rooted in sales.įileMaker Pro is superior to other types of CRM software (programs used for streamlining business management) because its user-friendly interface is easy to adapt to and work with. FileMaker Pro is an affordable software program that provides a streamlined platform through which businesses can manage and organize various types of information and communications.
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